With so many beer options on the market, it can be difficult for consumers to tell the difference between mass-produced beers and those that are brewed using natural ingredients and traditional techniques. The new Polish Craft Beer Initiative aims to fill this knowledge gap and provide an immersive experience for people to learn about the art of craft beer brewing. Inicjatywa is a place where everyone can learn how natural beers are made and what should distinguish them from all similar products available on the market. The influencers associated with the initiative are experts in the field of craft beer and will play a key role in spreading knowledge about the art of beer brewing. They will share their insights and experiences, provide tips on brewing techniques and answer any consumer questions about craft beer. Thanks to this cooperation, Polish Craft beer hopes to create a community of beer lovers who appreciate the natural and traditional brewing process and the unique taste of craft beer.